Learn to
sell ideas.
Read
 |
80/20 Rule of
Communicating Your Ideas Effectively
Price: Domestic:
Rs. 180/-
International: USD 28
|
The above book by Avinash Narula suggests that your STORY is the most vital element of your presentation and writing. All the products and service offered here are based on convincing you of the importance of developing a convincing STORY as well as how to develop the same for presenting your ideas.
|
 |
|
| The origin of the concept |
My approach to effectively presenting our ideas (orally and in writing) is based on an incident way back in 1996. After my MBA from University of Illinois (USA), I joined a small company in Peoria Illinois. The Chairman of the company asked me to prepare a presentation. However, when I showed him what I had done, he led me to a conference room and laid down my slides. He then asked me to explain what I wanted to say. As I explained, he asked me questions at various points making me realize the incoherent nature of my presentation.
The sequence didn’t seem appropriate. What should have come before a particular point came pitifully afterwards. At some places, I was jumping from one thought to another without any connection between the two. At others places, there were gaps and I was reaching conclusions without adequately supporting them. In addition, I was presenting some information which was irrelevant to the topic of my presentation. Last but not the least, there was information in my presentation which was relevant to the topic but not necessary to convince the audience of my point of view. I realized that all these factors were making my presentation confusing and needlessly lengthy. It also dawned upon me that all these shortcomings were tarnishing the credibility of my argument. Even though, the Chairman did not use the word “STORY,” I realized that his comments were indirectly telling me that the STORY of my presentation did not make sense.
My chairman made some suggestions. After implementing his suggestions, I realized that the same words sounded so much better. My presentation became concise, credible and believable. In other words, my STORY had become effective in convincing the audience about my ideas and thoughts. It was a revelation. I was certainly enlightened. The conference table became my Mahabodhi tree.
After this incident, I was convinced beyond any doubt that while communicating our ideas, whether orally or in writing, we should have a logical and a convincing STORY to tell. Every written piece, whether it is for an advertisement, brochure, letter, research paper, essay, book, article, business proposal or a report should have a convincing STORY to tell. Needless to say, you also need a STORY while making a presentation or giving a speech or conducting a seminar / training programme. Not just a STORY, but an effective, compelling and a persuasive STORY that convinces the other side of your point of view.
This happened a long time back but the experience will always remain etched in my memory. This experience had a lasting affect on me. In everything that I write or present now, I try to make sure that my STORY is right, that is, it is logical, sequential and focused. I can honestly say that this experience assisted me in becoming a better writer, trainer and a presenter. I have published newsletters practically writing all the articles on my own. Today, I run an advertising agency and contribute to copywriting. I have also written five books. I conduct seminars and training programmes on various management topics in a highly interactive style.
After experiencing the benefits of building a good STORY over the years, I have become obsessed with the concept. I always keep it in mind while presenting my ideas orally as well as in writing.
|
|
Attractive colourful
Coffee / tea mugs Pen / Pencil stands imprinted
with
11 different Customer Math
formulas are available.
Any 1 mug + 1 pen stands :
RS. 200/- |
 |
|
|
