Learn to
sell ideas.
Read
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80/20 Rule of
Communicating Your Ideas Effectively
Price: Domestic:
Rs. 180/-
International: USD 28
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The above book by Avinash Narula suggests that your STORY is the most vital element of your presentation and writing. All the products and service offered here are based on convincing you of the importance of developing a convincing STORY as well as how to develop the same for presenting your ideas.
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| Training |
Effective Writing Skills
DURATION : 1 Day
Objective
This training program is designed to assist participants to internalize the skills necessary to produce good, clear writing.
Basis
Most people believe that for effective writing you need a extensive vocabulary and in-depth knowledge of the rules of grammar of the language in which you are writing. No wonder, most people hate writing. Of course, these things help but what is more important is knowing and implementing the 80/20 rule of communicating ideas effectively, that is developing a convincing STORY for your report, book, advertising copy or any other writing piece. It is this 80/20 rule that is the most vital part of your writing which will convince others to adopt your ideas or buy your products and not the images used in your writing or the formatting. In fact, implementing this 80/20 rule will automatically make your writing precise, convincing, of optimum length, easily understandable, believable and interesting. You could end up killing a number of birds with just one stone.
This seminar is based on a book titled "80/20 rule of Communicating Your Ideas effectively" by Avinash Narula. Avinash Narula has made a habit of turning self experience into management lessons for others through his books. Review of Avinash's presentation by the chairman of the company he worked for in U.S. in 1989 became the basis of this book. After successfully using the concept himself for a number of years, he has shared this simple concept with participants in his training program with excellent results.
Contents
Session 1
Introduction
The importance and purpose of report writing.
The "S" Word
"S" here stands for the word "STORY."According to Mr. Avinash Narula, lack of a proper STORY or flow is one of the major reasons why reports of executives and students are not convincing or effective. We believe that in report writing, it is very essential to not only convince/persuade but also to maintain the interest of the reader. Apart from being logical, it is very important that the report has the right sequence.
The Structure of a Report
This training program is designed to assist participants to internalize the skills necessary to produce good, clear writing.
- Introduction
- Body
- Conclusion
One of the reasons why executives and students are not able to write effective reports is that they do not follow the above structure. Also, the understanding of "transitions" which is absolutely necessary to maintain the flow from one paragraph to another.
Session 2
Outlining /
Developing the Table of Contents
Most people start writing without a draft "Table of Contents" which results in delays and lot of editing. We believe that a tentative "Table of Contents" should be prepared which will make the writing of report easy and logical. It will also indicate gaps in the "STORY" or lack of information so that timely appropriate action can be taken to overcome the same. Participants will be taught how to prepare the same. The above will also assist the writer to determine what the contents of the report should be.
Session 3
The Writing Process
- Planning
- Deciding contents of the report
- Drafting
- Revising / Editing for consistency and accuracy
- Finishing
Session 4
Other Issues in Report Writing
- End notes / Footnotes
- How to improve readability.
- How to use visuals effectively.
- How to represent supporting data effectively.
- Writing for a specific target audience.
- Some tips on writing style.
- Researching
- Executive Summary
- Formatting
Format
The training program will be highly interactive, that is, participants will be involved in discussion. The Trainer will use examples from his own experience as a business executive and entrepreneur to illustrate and strengthen understanding of the subject.
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| Set of 4 colorful posters on “Pursue Customer Happiness” concept |
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Attractive colourful
Coffee / Tea mugs with Pen / Pencil stands imprinted
with
11 different Customer Math
formulas are available.
Any 1 mug +1 Pencill stand:
Rs. 200/- |
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| “Implementing Advertising Strategy” by Avinash Narula |
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| Attractive colourful
Pen/pencil stands with Coffee / Tea mugs imprinted with 11 different Customer Math formulas are available.
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