Author: Alta Gwinn. Saunders
Publisher: Saunders Press
Pages: 484
Language: English
ISBN: 1406756504
Description: Text extracted from opening pages of book: BUSINESS REPORTS Investigation and Presentation BY ALTA GWINN SAUNDERS Professor of Business English Chairman of Division of Business English University of Illinois AND CHESTER REED ANDERSON Associate Professor of English University of lUinoit SECOND EDITION SEVENTH IMPRESSION McGRAW-HILL BOOK COMPANY, INC NEW YOKK AND LONDON 1940 COPYRIGHT, 1929, 1940, BY THE MCGRAW-HILL BOOK COMPANY, INC. PBINTED IN THE UNITED STATES OF AMERICA All rights reserved. This book, or parts thereof, may not be reproduced in any form without permission of the publishers. PREFACE Since 1929, when Business Reports, Investigation atyd Presenta tion was originally published, business and industry have con tinued to lay emphasis upon tlie value of a persons being able to express himself effectively in writing. In addition, they have doubled and redoubled their research, which has meant a huge increase in the preparation of research reports. Before 1929, only a relatively few progressive companies used research and reports to effect economies, except in the field of production; today, large numbers of firms and many different branches of business are accepting the research idea and using it extensively. As a result, skill in report writing is now a more valuable instrument to those engaged in business than it was in 1929, and training in research technique and in the writing of reports is, likewise, more important to students of commerce than formerly. Although written reports have long been instruments of busi ness, only in recent years has marked progress been made in providing adequate training in the writing of this specialized type of exposition. The progress has come about through the demand of business for graduates better trained in forms of business writing, and in increasing numbers from schools, which recognize that students more quickly gain facility in writing when provision is made for them to write on subjects in their own fields of interest and when they are encouraged to do practical types of writing. In other words, acquiring skill in writing is largely a matter of plenty of practice growing out of proper motivation. The importance of the report as a vehicle for writing is in the careful organization and clear and forceful presentation of a subject in which the writer has a definite interest. Report writing offers a natural combination of straight thinking and straight writing. It offers, in contrast with vague term papers, renewed interest in the library and definiteness of aim. vi PREFACE The principles and the procedure of report writing and of research technique in business outlined in this book remain fundamentally the same as those in the original text. Changes made in them are due to their application in specific fields, such as accountancy, marketing, etc. Changes are more in vocabulary than in fact. Business Reports, like the original text, is designed to guide the report writer experienced businessman, young businessman, or student step by step through the various processes of investiga tion and presentation plan, collect data, organize data, etc. of a business problem and its solution. It attempts to anticipate the troubles of each process, to explain what causes them, and to show how they may be overcome. To avoid confusing the reader, the book does not treat a myriad of so-called types of reports. Rather it develops one general basic plan that underlies all types of reports, a plan that can be adapted to the dynamic, changing world of business, in which a specific answer today is an obsolete answer tomorrow. The authors believe that under this plan the reader will gain self-confidence in meeting different situations. Since business research furnishes the data for business reports, the book has two natural divisions, investigation and presenta tion. The first division considers the planning necessary in starting the investigation: the methods of collecting data, of organizing them
Price: $32.95
Contact: Text extracted from opening pages of book: BUSINESS REPORTS Investigation and Presentation BY ALTA GWINN SAUNDERS Professor of Business English Chairman of Division of Business English University of Illinois AND CHESTER REED ANDERSON Associate Professor of English University of lUinoit SECOND EDITION SEVENTH IMPRESSION McGRAW-HILL BOOK COMPANY, INC NEW YOKK AND LONDON 1940 COPYRIGHT, 1929, 1940, BY THE MCGRAW-HILL BOOK COMPANY, INC. PBINTED IN THE UNITED STATES OF AMERICA All rights reserved. This book, or parts thereof, may not be reproduced in any form without permission of the publishers. PREFACE Since 1929, when Business Reports, Investigation atyd Presenta tion was originally published, business and industry have con tinued to lay emphasis upon tlie value of a persons being able to express himself effectively in writing. In addition, they have doubled and redoubled their research, which has meant a huge increase in the preparation of research reports. Before 1929, only a relatively few progressive companies used research and reports to effect economies, except in the field of production; today, large numbers of firms and many different branches of business are accepting the research idea and using it extensively. As a result, skill in report writing is now a more valuable instrument to those engaged in business than it was in 1929, and training in research technique and in the writing of reports is, likewise, more important to students of commerce than formerly. Although written reports have long been instruments of busi ness, only in recent years has marked progress been made in providing adequate training in the writing of this specialized type of exposition. The progress has come about through the demand of business for graduates better trained in forms of business writing, and in increasing numbers from schools, which recognize that students more quickly gain facility in writing when provision is made for them to write on subjects in their own fields of interest and when they are encouraged to do practical types of writing. In other words, acquiring skill in writing is largely a matter of plenty of practice growing out of proper motivation. The importance of the report as a vehicle for writing is in the careful organization and clear and forceful presentation of a subject in which the writer has a definite interest. Report writing offers a natural combination of straight thinking and straight writing. It offers, in contrast with vague term papers, renewed interest in the library and definiteness of aim. vi PREFACE The principles and the procedure of report writing and of research technique in business outlined in this book remain fundamentally the same as those in the original text. Changes made in them are due to their application in specific fields, such as accountancy, marketing, etc. Changes are more in vocabulary than in fact. Business Reports, like the original text, is designed to guide the report writer experienced businessman, young businessman, or student step by step through the various processes of investiga tion and presentation plan, collect data, organize data, etc. of a business problem and its solution. It attempts to anticipate the troubles of each process, to explain what causes them, and to show how they may be overcome. To avoid confusing the reader, the book does not treat a myriad of so-called types of reports. Rather it develops one general basic plan that underlies all types of reports, a plan that can be adapted to the dynamic, changing world of business, in which a specific answer today is an obsolete answer tomorrow. The authors believe that under this plan the reader will gain self-confidence in meeting different situations. Since business research furnishes the data for business reports, the book has two natural divisions, investigation and presenta tion. The first division considers the planning necessary in starting the investigation: the methods of collecting data, of organizing them
