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Business and Management Communication: A Guide Book (4th Edition) (Paperback)


Author: Ritch Sorenson, Grace DeBord, Ida Ramirez
Publisher: Prentice Hall
Pages: 296
Language: English
ISBN: 130870536

Description: This brief, inexpensive guide focuses on the eed to know essentials of effective business writing and speaking. Loaded with examples and specific guidelines, it is designed to provide an immediate improvement in users writing and speaking abilities. The Communication Process. Designing Communication Strategy. Organizing and Developing the Message. Instructing and Persuading. Designing Visual Aids. The Writing Process. Letter Style and Format. Types of Business Letters. Memos and E-mail. Short Reports. Long Reports. Resumes. Job Application Letters. The Speaking Process. Types of Presentations. Team Writing and Speaking. Communication Strategies for Securing Employment. For anyone in business or management.


Price: $83.97

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